2012 by the numbers: Engine Publishing sales figures
I had to wait for today to see our December 2012 retail sales stats, but now that those are in I can share Engine Publishing’s 2012 sales figures. As always, I do this because seeing other publishers’ actual stats was hugely helpful to me when I was thinking about starting Engine Publishing, and I hope my stats will be similarly useful to others.
The short version is that 2012 was the best year in company history. We sold 4,255 books in 2012, as compared to 2,863 for 2010 (Jun-Dec) and 2011 combined. This was due to a number of factors:
- The release of our fastest-selling book yet, Never Unprepared
- Our partnership with the Tabletop Forge Kickstarter (which resulted in 644 sales)
- The success of our 2011 release, Masks, which won a Gold ENnie Award
- The logical boost to sales that comes from having three products available instead of one or two, as well as bundling those products at a discount
- Having a history of producing well-reviewed, well-received products
- And, at the risk of sounding like I’m bragging (which I’m not), the fact that Engine Publishing and the authors of Gnome Stew have fans who support our efforts
That we have fans still feels strange to me. This is a small, young company with a somewhat non-mainstream product line, and I’m just not used to the idea that we have fans — it’s something I never expected. I don’t, and never will, take having fans for granted. My thanks to everyone who has ever bought one of our books!
Here’s the numbers in screenshots and a pretty graph — not just for 2012, but for our lifetime sales, which now stand at a mind-boggling-to-me 7,118 products sold.